I should explain. This van was in front of me on the M25 Dartford toll. What is that logo? I thought. It's certainly not a Self Drive company logo. It's a hangover from the eighties; proof on four wheels that design in the early nineties existed.
It's Seinfeld. It's definitely Seinfeld. Yellow, shaped background. Big blue typeface. A touch of red. Primary colours in all their sickly glory. Seinfeld.
Camera. Click. Drive. Tollbooth. Think. Drive. Barbecue. Drive. Ponder. Definitely Seinfeld. Drive. Tollbooth. Ruminate. Drive. Park. Upload.
Re-assess.
It's not Seinfeld.
In comparison it's not. I admit.
But in my head it is. Everything about it signifies Seinfeld. Maybe it's because Newman's postal van - VAN - is a recurring feature in the sitcom? Maybe it's all the episodes of Jerry driving to bluescreen. I don't know. Maybe it's - sigh- What?
Is my reference point askew? Maybe I'm getting confused with some other early nineties pop culture logo? There were enough of them.
A few possibilities emerge.
Saved By The Bell
No.
Parker Lewis Can't Lose
No.
Weekend At Bernie's
No.
It's none of the above. Or, rather, it's all of them.
I don't want to go mad attempting to nail this one, so I'm happy to let the Seinfeld logo be the zenith of this particular style; an amalgamation of all the above colourful, angular motifs.
Unless YOU know what it is and let me in on the secret, I'll let it lie. Seinfeld: cultural baggage number 2.