21 July 2011

...Julian Koenig

If you can't tell a good story, nobody's going to listen. So if your job is grabbing the attention of millions, you'd be forgiven for making everything sound flipping awesome. Something cover star of the latest It's Nice That has no trouble with; George Lois - self professed saviour of both Esquire Magazine and MTV and all-round purveyor of hot shit advertising. He's a captivating voice alright, and as the editorial preface of issue 6 recognises (in more eloquent prose than my own), the colours of a bent truth are often more engaging than the black and white of fact. But like all great stories, there's often more to articulate anecdotal gymnastics than meets the eyes, ears, nose and throat (one for all the doctors in the house).

If you're 'in the business' or enjoy US-centric podcasts, chances are you're already on this like stink on a monkey. Reading the piece on Lois reminded me of a rather fantastic episode of This American Life #383 - Origin Story, in which a second player in the legendary 'Mad Men' period of advertising, Julian Koenig, is given a well-earned place in the spotlight, revealing his important but often overlooked part in the story. It's an amazing listen. I've already said enough.

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